It is very important to present your product/service in the best way. You need to emphasize the positive features of the product or service you offer.
I mean, sure you can do it on your own. Describe your product or service and then tighten up your sentences. Infuse them with a few GLAM words and voila! But is that enough? Today's audience expects you to persuade them and woo them. They need you to touch them with how you're gonna solve their problems and save their day. It's not a rocket science but is figuring it all out the way you want to spend your time? If not, you know where to find me.
Showing necessity for your services is the way to better business results.
Sometimes it's enough just to tell your customers and clients you need one each other. Remind them you are there for them.
At the end, you need a good call the action. You need to suggest to your consumer what to do. But in form of the request. And much more!